While our Liquid Capital Principals are in business for themselves, they’re not by themselves. Liquid Capital backs them up with training and support for the lifetime of their business. We respect the commitment they’ve made and, in turn, are committed to their success. Our corporate growth is contingent on the growth of our franchisees so we have the most comprehensive training and support programs in the industry to support that growth.
The Liquid Capital Franchise Training Program begins with an intensive five-day curriculum covering all aspects of factoring, accounts receivable management, security issues and credit related matters. You’ll become well versed in the field and ready to assume your role as a local factoring expert. Our rigorous education program also includes 16 hours of professional sales and marketing training with extensive sessions on building referral sources, sharpening sales skills, and exploring techniques to manage and expand repeat clientele.
We know your success will be contingent upon your ability to effectively build your referral network, so our in-depth education is specially designed to provide franchise owners with the tools and resources needed to develop a steady flow of leads and new business. We dedicate two full days of our training just to this critical element of franchisee success.
We augment this training program with 50 weeks of webinars/group coaching on referral marketing. We’ve found this continuous stream of insight to be highly successful in giving our Principals new ideas and tools to use every week in generating new leads in their community. We also provide Principals with eight one-hour private coaching sessions given by one of North America’s foremost referral marketing experts.